AVA Audio Book App - Simply Complicated

Overview

AVA is an audio book application that books is designed for all Iranians living around the globe.

No matter where they live they can get purchase using their international credit cards and get access to Farsi Audio books who can’t have access to Persian audio books in Iran.

My Role

Lead Product Designer
I led my team through a holistic end-to-end design process, starting from generative research, to analysis, to ideation, iteration, and testing.

Time Line

One Year

My Team

Me (Lead Product Designer)
3 UX Researchers
1 Product Manager

Problem

Users out of country care not able to purchase Farsi audio books through current applications.

… Limited audio books on current applications
… Limited Purchase option with credit cards
… Low quality readings in current global apps.

— Access matters

Imagine you could freely have access and make purchases of Farsi audio books with any credit card.

Solution

AVA is an audio book application that books is designed for all Iranians living around the globe. Which people can make purchases with their international credit cards.

You can browse through many categories and select your audio book in Farsi, make a purchase and keep a library in your profile.

User Research

Summary

In Persian community around the globe, I have done many interviews with people who listen to audiobooks and podcasts. They listen to audio products mostly because they don’t have time to read books and they like to hear them while driving and performing their daily tasks. They were excited to know there would be such and application. Quality of narrators and recording, App affordability, Functioning application for both IOS and android we some of the major concerns as result of these interviews.