Yummy Meals App

Overview

AVA is a customized meal food delivery application which allows its users to customized their weekly meals based on their dietary and food preferences.

Nowadays people with their busy schedule barely have time to cook and they end up spending money on unhealthy meals and eating outside. Having help on the preparation of your meals and delivering it to you is what got this app started.

My Role

Timline

My Team

Lead Product Designer
I led my team through a holistic end-to-end design process, starting from generative research, to analysis, to ideation, iteration, and testing.

One Year

Me (Lead Product Designer)
3 UX Researchers
1 Product Manager

Access Matters

saving time, staying stress free and maintaining a healthy diet is a great option to have in our todays busy life.

Section

Section

Section

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03

Study Details.

Themes.

Insights & Recommendations.

Study Details

Background

Nowadays people with their busy schedule barely have time to cook and they end up spending money on unhealthy meals and eating outside. Having help on the preparation of your meals and delivering it to you is what got this app started.

Had Hard Time Navigating Through
1 out of 5 10%
Found Application Features Useful
1 out of 5 10%
Didn't complete the task
2 out of 5 20%

Research Questions

Participants

Methodology

  • What is the user’s timing on
    the app?
  • What are the preferences of
    the user on delivery options?
  • Is pricing reasonable?
  • Are they looking for more
    meal personal customization or
    do they prefer a
    ready package.
  • How easy they can check
    in/check out.
  • How often they come back to
    the app for orders.

5 participants

 

  • 2 Female
  • 2 Male
  • 1 non binary
  • 1 student
  • 1 single parent and
  • 2 employee

5-10 minutes
US
Usability study
users were asked to look at a
live product or a prototype

Paper Wireframe

Prototype/ Design Tested

Play in Figma

UX Research Study - Yummy Meals App

Introduction

  • Title: Creating meal prepping app “Yummy Meals”
  • Author: Sara Moomsaz, UX Researcher at google, sara.moomsaz@gmail.com
  • Stakeholders: Principles of “Yummy meals”
  • Date: 03/23/23
  • Project background: Nowadays people with their busy schedule barely have time to cook and they end up spending money on unhealthy meals and eating outside. Having help on the preparation of your meals and delivering it to you is what got this app started.
  • Research goals: We are trying to find user’s pain points in their daily routine that would bring challenges for meal preparations. Also demographic information on who would use this app the most. These will help us know what services to offer the user & how to design the app to be user friendly and accessible for its users.

Research questions

  • What is the user’s timing on the app?
  • What are the preferences of the user on delivery options?
  • Is pricing reasonable?
  • Are they looking for more meal personal customization or do they prefer a ready package.
  • How easy they can check in/check out.
  • How often they come back to the app for orders.

Key performance indicators
(KPIs)

  • How much time a user spends on the app.
  • Are they changing language when on the app?
  • How often do they leave in the middle of the process?
  • How much help tickets are being received?

Methodology

  • Qualitative method. Surveys and application statistics.
  • Selected group of individuals with variety in occupation, gender, race etc.
  • Will receive an email survey to participate in a mockup of the application.
  • The test will run for a week.
  • The results will feed the application statistics for review.
  • The survey result will be collected and reviewed by the research group.

Participants

  • Users will be selected from a group of people with busy schedules who have less than 20-30% of their daily time to spend in their homes for meal preps. Working individuals, single parents, students…

Scripts

  • How often do you eat outside
  • What makes you eat outside
  • Are you feeling satisfied with your nutrition and weekly food variations?
  • What makes it hard to do meal preps.

Yummy meals Affinity diagram

Research Insights

Sharing Contacts

Payment Information

Time Consuming

Easy to Navigate

Not feeling comfortable sharing email or phone number

No form of payment to keep on file.

List of selection was too long

Mostly found it easy to navigate through

Recommendations

  • Keeping a form of payment on file makes it easier for next purchases to process faster
  • Being able to skip unnecessary information
  • Being able to check out as a guest.